Nicole Chufi (she/her) is an Artistic Director and Immersive Artist, a choreographer of the in-between.
Brazilian with Italian and Lebanese roots, her practice is shaped by artistic exploration and experiential research. She works between what is visible and what is sensed, creating immersive experiences, audiovisual works, and experimental environments that move between digital and physical worlds.
Through sound, visual storytelling, interactive systems, and emerging technologies, Nicole explores how new forms of experience can reconnect us with human intuition, emotion, and collective imagination.
She directs, designs, researches, and builds. Bringing together artists, performers, and creative technologists to transform ideas into meaningful experiences.
Based between Stockholm, São Paulo, and Barcelona.
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CHUFI404 is Nicole Chufi's creative practice and evolving studio framework, developing conceptual work through a network of trusted collaborators across artistic direction, live experiences, and emerging technologies.
...
CURRENT EXPLORATIONS
Human Essence · Invisible Intelligences · Future Bodies · Digital Rituals
...
ARTISTIC DIRECTION AND EXPERIENCE DEVELOPMENT
Conceptual development, creative direction, and research-driven experiences exploring digital technologies, performance, and immersive formats.
LIVE EXPERIENCES AND VISUAL WORLDS
Audiovisual design, live visuals, and stage environments for performances, concerts, and cultural events.
EDUCATION AND CREATIVE CONSULTING
Workshops, talks, and mentorship for institutions, brands, and creative communities.
...
INDUSTRY PARTNERSHIPS
MAGNIFIC AI (Creative Partner) · ABLETON
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TOOLS & CREATIVE TECHNOLOGY
TOUCHDESIGNER · AFTER EFFECTS · MAGNIFIC AI · ABLETON
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SELECTED COLLABORATIONS
Joji Solaris Tour · PORSCHE SCOPES · Ableton · Sónar+D Barcelona · Rio Innovation Week · Brazil Immersive Fashion Week · NEOM Project ·
CULTURE & RESEARCH CONTEXT
Wisdome Tekniska Museum · Nobel Week Lights · Creative Europe · CYENS (CY) · NAVET Research (SE)· AIXDesign (NL) · FRINGE FESTIVAL (SE)
TALKS AND WORKSHOPS
SOFTER GLOBAL (DK) · MOTION PLUS DESIGN (SE) · Konstfack University (SE) · Royal Arts Institute (SE) · TUMO Arts & Technology (AM)· · Tekniska Museum (SE)
....
MAGNIFIC AI (Ex-FREEPIK) Creative Partner
....
WORK WITH ME
︎ ︎︎︎ Instagram
︎ ︎︎︎ Linkedin
︎ ︎︎︎ Behance
︎ ︎︎︎ Youtube
︎ ︎︎︎ chufi.nicole@gmail.com
Brazilian with Italian and Lebanese roots, her practice is shaped by artistic exploration and experiential research. She works between what is visible and what is sensed, creating immersive experiences, audiovisual works, and experimental environments that move between digital and physical worlds.
Through sound, visual storytelling, interactive systems, and emerging technologies, Nicole explores how new forms of experience can reconnect us with human intuition, emotion, and collective imagination.
She directs, designs, researches, and builds. Bringing together artists, performers, and creative technologists to transform ideas into meaningful experiences.
Based between Stockholm, São Paulo, and Barcelona.
.....
CHUFI404 is Nicole Chufi's creative practice and evolving studio framework, developing conceptual work through a network of trusted collaborators across artistic direction, live experiences, and emerging technologies.
...
CURRENT EXPLORATIONS
Human Essence · Invisible Intelligences · Future Bodies · Digital Rituals
...
ARTISTIC DIRECTION AND EXPERIENCE DEVELOPMENT
Conceptual development, creative direction, and research-driven experiences exploring digital technologies, performance, and immersive formats.
LIVE EXPERIENCES AND VISUAL WORLDS
Audiovisual design, live visuals, and stage environments for performances, concerts, and cultural events.
EDUCATION AND CREATIVE CONSULTING
Workshops, talks, and mentorship for institutions, brands, and creative communities.
...
INDUSTRY PARTNERSHIPS
MAGNIFIC AI (Creative Partner) · ABLETON
...
TOOLS & CREATIVE TECHNOLOGY
TOUCHDESIGNER · AFTER EFFECTS · MAGNIFIC AI · ABLETON
...
SELECTED COLLABORATIONS
Joji Solaris Tour · PORSCHE SCOPES · Ableton · Sónar+D Barcelona · Rio Innovation Week · Brazil Immersive Fashion Week · NEOM Project ·
CULTURE & RESEARCH CONTEXT
Wisdome Tekniska Museum · Nobel Week Lights · Creative Europe · CYENS (CY) · NAVET Research (SE)· AIXDesign (NL) · FRINGE FESTIVAL (SE)
TALKS AND WORKSHOPS
SOFTER GLOBAL (DK) · MOTION PLUS DESIGN (SE) · Konstfack University (SE) · Royal Arts Institute (SE) · TUMO Arts & Technology (AM)· · Tekniska Museum (SE)
....
MAGNIFIC AI (Ex-FREEPIK) Creative Partner
....
WORK WITH ME
︎ ︎︎︎ Instagram
︎ ︎︎︎ Linkedin
︎ ︎︎︎ Behance
︎ ︎︎︎ Youtube
︎ ︎︎︎ chufi.nicole@gmail.com