Nicole Chufi (she/her) is an Artistic Director and Experiential Designer, a choreographer of the in-between.
Brazilian with Italian and Lebanese roots, she works at the intersection of what is visible and what is sensed, creating immersive experiences, audiovisual works, and experimental environments that move between digital and physical worlds.
Through sound, visual storytelling, interactive systems, and emerging technologies, she explores how new forms of experience can reconnect us with human intuition, emotion, and collective imagination.
She brings together artists, performers, producers and creative technologists to turn ideas into meaningful experiences.
Based between Stockholm, São Paulo, and Barcelona.
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CHUFI404 is Nicole Chufi's creative practice and evolving studio framework, developing conceptual work through a network of trusted collaborators across artistic direction, live experiences, and emerging technologies.
STUDIO/RESIDENT: VARMEVERKET
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CURRENT EXPLORATIONS
Human Essence · Invisible Intelligences · Future Bodies · Digital Rituals
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ARTISTIC DIRECTION & EXPERIENCE DEVELOPMENT
Conceptual development, creative direction, and research-driven experiences exploring digital technologies, performance, and immersive formats for Cultural Institutions.
LIVE EXPERIENCES & VISUAL WORLDS
Audiovisual design, real-time visuals, and stage environments for performances, concerts, and events.
EDUCATION & CREATIVE CONSULTING
Workshops, talks, and mentorship for institutions, brands, and creative communities.
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INDUSTRY PARTNERSHIPS
MAGNIFIC AI (Creative Partner) · ABLETON
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TOOLS & CREATIVE TECHNOLOGY
TOUCHDESIGNER · AFTER EFFECTS · MAGNIFIC AI · ABLETON
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SELECTED COLLABORATIONS
Joji Solaris Tour (Fray Studios) · PORSCHE SCOPES · Ableton · Sónar+D Barcelona ·
Rio Innovation Week · Brazil Immersive Fashion Week · NEOM Project
CULTURE & RESEARCH CONTEXT
Tekniska Museum · Nobel Week Lights · Creative Europe · CYENS (CY) ·
KTH NAVET Research (SE)· AIXDesign (NL) · FRINGE FESTIVAL (SE)
TALKS & WORKSHOPS
SOFTER GLOBAL (DK) · MOTION + DESIGN (SE) · Konstfack University (SE) · Royal Arts Institute (SE) · TUMO Arts & Technology (AM)· Tekniska Museum (SE)
RESIDENCIES
CLOUDWALK.IO (BR)· UNMUTE VARMEVERKET (SE)· CULTURE MOVES EUROPE (ES)· DIGITAL ONSTAGE KIBLA (SL)
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WORK WITH ME
︎ ︎︎︎ Instagram
︎ ︎︎︎ Linkedin
︎ ︎︎︎ Behance
︎ ︎︎︎ Youtube
︎ ︎︎︎ chufi.nicole@gmail.com
Brazilian with Italian and Lebanese roots, she works at the intersection of what is visible and what is sensed, creating immersive experiences, audiovisual works, and experimental environments that move between digital and physical worlds.
Through sound, visual storytelling, interactive systems, and emerging technologies, she explores how new forms of experience can reconnect us with human intuition, emotion, and collective imagination.
She brings together artists, performers, producers and creative technologists to turn ideas into meaningful experiences.
Based between Stockholm, São Paulo, and Barcelona.
.....
CHUFI404 is Nicole Chufi's creative practice and evolving studio framework, developing conceptual work through a network of trusted collaborators across artistic direction, live experiences, and emerging technologies.
STUDIO/RESIDENT: VARMEVERKET
.....
CURRENT EXPLORATIONS
Human Essence · Invisible Intelligences · Future Bodies · Digital Rituals
.....
ARTISTIC DIRECTION & EXPERIENCE DEVELOPMENT
Conceptual development, creative direction, and research-driven experiences exploring digital technologies, performance, and immersive formats for Cultural Institutions.
LIVE EXPERIENCES & VISUAL WORLDS
Audiovisual design, real-time visuals, and stage environments for performances, concerts, and events.
EDUCATION & CREATIVE CONSULTING
Workshops, talks, and mentorship for institutions, brands, and creative communities.
.....
INDUSTRY PARTNERSHIPS
MAGNIFIC AI (Creative Partner) · ABLETON
.....
TOOLS & CREATIVE TECHNOLOGY
TOUCHDESIGNER · AFTER EFFECTS · MAGNIFIC AI · ABLETON
.....
SELECTED COLLABORATIONS
Joji Solaris Tour (Fray Studios) · PORSCHE SCOPES · Ableton · Sónar+D Barcelona ·
Rio Innovation Week · Brazil Immersive Fashion Week · NEOM Project
CULTURE & RESEARCH CONTEXT
Tekniska Museum · Nobel Week Lights · Creative Europe · CYENS (CY) ·
KTH NAVET Research (SE)· AIXDesign (NL) · FRINGE FESTIVAL (SE)
TALKS & WORKSHOPS
SOFTER GLOBAL (DK) · MOTION + DESIGN (SE) · Konstfack University (SE) · Royal Arts Institute (SE) · TUMO Arts & Technology (AM)· Tekniska Museum (SE)
RESIDENCIES
CLOUDWALK.IO (BR)· UNMUTE VARMEVERKET (SE)· CULTURE MOVES EUROPE (ES)· DIGITAL ONSTAGE KIBLA (SL)
....
WORK WITH ME
︎ ︎︎︎ Instagram
︎ ︎︎︎ Linkedin
︎ ︎︎︎ Behance
︎ ︎︎︎ Youtube
︎ ︎︎︎ chufi.nicole@gmail.com