SEREI@


Multimedia project / Audiovisual performance / Interactive installation / Film

2024–2026

Serei@ is a multimedia body of work exploring transformation through intuition.
The project flows in waves across sound, AI experimentation, performance, film, interactive installation and digital research, continuously evolving across places, mediums and experiences.


Roles: Creative Direction · Conceptual Development · Artist · Experiential Design · Live Visual Artist

With support from: Culture Moves Europe · Varmeverket · CloudWalk.IO

THE CONCEPT


In Portuguese, Serei means “I will be”, while Sereia means “siren”. Drawing from Brazilian folklore and the Wild Woman archetype, Serei@ explores voice, instinct, defiance and becoming. The work asks what happens when we trust what cannot be rationalized.

THE JOURNEY


The project has developed through six phases, each translating the same conceptual world into a different medium.


I — SOUND WORLD


Culture Moves Europe · Curiosibot · Valencia, Spain · 2024

Serei@ began as a sound world during a Culture Moves Europe residency with Curiosibot.
I explored AI-based sound tools and workflows while developing a library of synthesizer-based compositions and my own audio explorations, incorporating elements of Brazilian and Latin percussion.

Role: Creative Direction · Conceptual Development · Sound Research

CHUFI · Serei@


Credits:
Juli Deak — flute
Olle Adel — mixing engineer

II — PERFORMANCE ART


Linjen13 Festival · Stockholm, Sweden · 2025



Serei@ evolved into an audiovisual

performance exploring body and voice as intuition.
The audience enters an ethereal, submerged world structured as a ritual of transformation: Ritual → Submersion → The Calling → Becoming.

TouchDesigner was used for live visuals and projection mapping, while Ableton supported the live sound performance.

Role: Creative Direction · Conceptual Development · Live Visual Artist
Live visuals / Project mapping

Team:
Marie Asplund — performance
Juli Deak — flute
Olle Adel — mixing engineer
Craig Smith — featured producer
Olga Androsova — photography

Venue: Varmeverket
Curator: Sophia Ammouri

Support: Culture Moves Europe · Varmeverket


III — CONCEPTUAL FILM


BR IFW + Rio Innovation Week · Brazil · 2025

Serei@: Feminino Submerso


Serei@ became a short conceptual film developed for Brazilian Immersive Fashion Week and Rio Innovation Week 2025.

The film continues the project's exploration of transformation and intuition through world-building, performance, image, and movement.

The title holds the same duality: Serei — I will be / Sereia — siren.

The film follows a journey of becoming, where metamorphosis and instinct awaken the emergence of a wild, untamed self.

Role: Creative Direction · Artist

Team:
Natalie Nilsen-Nygaard — acrobat & performer
Juli Deak — instrumentalist

Technology: TouchDesigner · Ableton

IV — INTERACTIVE INSTALLATION


Unmute Residency · Sweden · 2025


How Interoception Shapes Emotional Experience and Intuitive Decision Making

What if our intuition could speak through light?

Serei@ developed into an experiential installation bringing together mythology, technology, and sensory immersion to explore how we feel from the inside.

Interoception becomes a guide: emotions surface as physical signals and are translated into light, sound, and space. Visitors move through an immersive underwater environment where projections, haze, sound and responsive light create an environment that reacts to their presence.

At the end of the journey, they encounter an oracle and a reflection of themselves.
Credits 

Technology: TouchDesigner · Ableton
Concept & Experiential Design: Nicole Chufi
Producer: Nora Ordenes
Technical Setup: Felix / Jesper Munkeby 
Light Design: Gustav Swedeberg
Photography: Olga Androsova

With support from: Varmeverket · Unmute

V — AI EXPERIMENTAL RESIDENCY


CloudWalk · Brazil / Remote · 2025–2026


During the CloudWalk Experimental AI Residency, Serei@ became a digital interactive work investigating how sensory data and human presence could be translated into light.

I explored systems for capturing depth, gesture, movement, audio, breath and heartbeat, experimenting with ways to transform these signals into responsive visual environments.

The research eventually led to a digital sensory portal: a virtual environment where breath and heartbeat could influence light and movement.

R&D: TouchDesigner · Depth Anything · Stream Diffusion · Gaussian Splatting · Scaniverse
Technology: TouchDesigner · Magnific · Ableton



VI — DOCUMENTARY / EXHIBITION


Helix Art Space · Sweden · 2026

Serei@: Body of Work


An exhibition bringing together different works questioning the body, including Serei@, presented at Helix Art Space in 2026.


PHASES IN MORE DETAILS

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